Learn how to think like an entrepreneur

Subscribe, Innovate, Disrupt: An Insider’s Guide to Business

How do you develop entrepreneurial thinking? You learn from the best. This online course focuses on wildly successful companies such as Netflix and Apple to understand how they work. High school students learn the tools of innovation, how businesses create products, and how they compete. If technology, marketing or start-ups are your passion, this course is for you. You will hear from Dr. Dan Fogel, an award-winning Wake Forest professor, through video and complete interactive projects.

Business +Live: This summer, enjoy all the features of our Business course PLUS live online sessions on select weekdays. Choose +Live when you apply to select this option. Find the schedule and more details here.

Apply Now

Instructor and student discussing business and entrepreneurship

Program Dates

Multiple 2- and 4-week sessions.


For students ages 13+.


$995 ($1295 for +Live)

2 Ways To Take This Course

Online Immersion Option

One online immersion option is fully asynchronous, allowing you to tune in anytime your schedule allows. It features online video lessons by professors and support from expert mentors.

Online Immersion +Live Option

The +Live version of our courses includes everything offered in the online program plus live instructional zoom sessions with industry experts and guest speakers. Available for select programs and offered only in the summer. Find a sample schedule and more details here.


  • Asynchronous video lessons
  • Certificate of Completion from WFU
  • Support from mentors
  • -
  • Learn at your own pace

Business +Live

  • Asynchronous video lessons
  • Certificate of Completion from WFU
  • Support from mentors
  • Live sessions on select weekdays with experts
  • Learn on a structured schedule

Find Out How Today’s Hottest Companies Operate:

Keys to Success

Discover the core principles that drive today’s cutting-edge companies.

What Goes Into the Business Model

Learn how to define a company’s strategy and business plan, and the thinking behind it.


Analyze the “secret sauce” of creative companies such as Apple and Netflix. Find out how they capture and create value.

The Science of Competition

Identify the ways companies can be disrupted by their rivals or new entrants into their industry.

Is it Worth it?

Use the same tools investors employ to analyze the growth potential of a company.

Make a Career of it

Obtain a clear picture of the range of professional career options in business, corresponding college majors, and how to determine those best for you. Find out what it’s like to work at innovative tech and media companies.

How You Will Benefit:

  • Understand what makes cutting-edge companies tick and how to adopt their creative thinking.
  • Develop a strategic mindset — apply it within your daily life.
  • Develop your presentation skills and demonstrate what you’ve learned in a final Capstone project.
  • Earn a Certificate of Completion from Wake Forest University.

High School student completing Wake Forest's online business course on a laptop

Apply Now for the Next Available Course

October 2 - October 30

Subscribe, Innovate, Disrupt: An Insider's Guide to Business

Length: 4 weeks

Cost: $995

Application Deadline: Sunday, September 25, 2022

November 6 - December 4

Subscribe, Innovate, Disrupt: An Insider's Guide to Business

Length: 4 weeks

Cost: $995

Application Deadline: Sunday, October 30, 2022

December 18 - January 1

Subscribe, Innovate, Disrupt: An Insider's Guide to Business

Length: 2 weeks

Cost: $995

Application Deadline: Sunday, December 11, 2022

Hear from our students

"I would recommend this course because it provided a great overview of the business concepts that students will need to know in college. It was also very easy to work into my schedule because the videos could be watched at any time and at any place."

Lauren L., business student from TN

"This program really gives you an insight on what working in business is like! If you are a student like me who is still searching for their passion and major in college, this program will provide you with clarity. It is exciting and interesting and will always keep you on your toes."

Gabby C., business student from CA

3 Learning Advantages Designed for You

  1. Final Capstone Project

    The course culminates in a special Capstone project that allows you to:

    • Demonstrate what you've learned in this course
    • Get feedback from your mentors on on your work
    • Analyze and find ways to innovate and disrupt
    • Use any media you prefer: text, video, photography, PowerPoint
  2. Mentoring

    Mentors provide support and answer questions to deepen your learning experience. You can expect:

    • Encouragement and direction on all assignments
    • Inspiration, motivation and confidence to help you succeed
    • Brainstorming and ideation help as you prepare for your final Capstone project
  3. Flexible Learning

    • 100% online, works with your schedule
    • You’ll learn through engaging video— tune in anytime that works for you
    • 30 hours of total instruction and course work, including engaging multimedia simulations and curated assignments for which you will receive guidance and support
    • Engage with fellow students around the world any time, any place

Meet Your Online Immersion Faculty Member

Dr. Dan Fogel | Business Course Instructor | Wake Forest University

Dr. Dan Fogel, CEO, Founder SP3, Founder and Former Director: Graduate Programs in Sustainability, Wake Forest University

Dr. Fogel specializes in strategic management, especially innovation processes in firms, including those located in emerging and transition industries. His publications include six books and several research articles on organizational topics. He has worked as a consultant with such organizations as General Electric, Motorola (Brazil), Lockheed Martin, Lucent (Brazil), TESS (Brazil), AT&T and Bank of America. His awards include research grants and several Teacher of the Year awards, a Fulbright Scholarship to Brazil, the 1988 Yoder-Heneman Award, and several times the Distinguished Professor Award.

Meet the Mentors

Cateline | Wake Forest Business Course Mentor


Undergraduate student at Wake Forest University pursuing a major in Finance and minors in Economics and Politics & International affairs. She's involved in several activities including Project Pumpkin, Wake N' Shake, student advising, and a greek organization (Chi Omega).

Zarriea | Wake Forest Business Course Mentor


Undergraduate at Wake Forest University majoring in Finance with a minor in Politics & International Affairs. She has completed internships at Bank of America, AT&T, and South State Bank. Zarriea aspires to become the Chief Financial Officer of a Fortune 500 company.

How to Apply:

Student at desk

It’s easy. No transcripts or letters of recommendation are required. Our application will ask you to provide the following:

  1. Basic contact information for you and your parent or guardian.
  2. Why you wish to take this course. You can tell your story through writing, video, photos — any media you prefer.

NOTE: please submit all application materials in English 

Begin the guided process. It should take only a few minutes of your time to answer the questions.

Begin the guided process

Want to know more?

Sign up for more information and we’ll be in touch.


Our application process is easy. You can expect a prompt decision.

Apply Now

Frequently Asked Questions

How will you be graded? What are assignments like? How much time do you get to turn around a project? When do you find out if you’re accepted?

Answers to your questions here


We offer need-based scholarships in each cohort to students exhibiting high potential who need assistance affording the associated cost. If you would like to be considered for a scholarship but you:

The University reserves the right to modify the course as may become necessary.