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Learn how to think like an entrepreneur

Subscribe, Innovate, Disrupt: An Insider’s Guide to Business

How do you develop entrepreneurial thinking? You learn from the best. This online course focuses on wildly successful companies such as Netflix and Apple to understand how they work. High school students learn the tools of innovation, how businesses create products, and how they compete. If technology, marketing or start-ups are your passion, this course is for you. You will hear from Dr. Dan Fogel, an award-winning Wake Forest professor, through video lectures and complete interactive projects.

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Subscribe, Innovate, Disrupt: An Insider’s Guide to Business

Program Dates

Multiple 2- and 4-week sessions.


For students completing grades 9-12, ages 13+.



Find Out How Today’s Hottest Companies Operate:

Keys to Success

Discover the core principles that drive today’s cutting-edge companies.

What Goes Into the Business Model

Learn how to define a company’s strategy and business plan, and the thinking behind it.


Analyze the “secret sauce” of creative companies such as Apple and Netflix. Find out how they capture and create value.

The Science of Competition

Identify the ways companies can be disrupted by their rivals or new entrants into their industry.

Is it Worth it?

Use the same tools investors employ to analyze the growth potential of a company.

What's it Like to Work There?

Find out what it’s like to work at innovative tech and media companies.

Make a Career of it

Obtain a clear picture of the range of professional career options in business, corresponding college majors, and how to determine those best for you.

How You Will Benefit:

  • Understand what makes cutting-edge companies tick and how to adopt their creative thinking.
  • Develop a strategic mindset — apply it within your daily life.
  • Develop your presentation skills and demonstrate what you’ve learned in a final Capstone project.
  • Earn a Certificate of Completion from Wake Forest University.

Apply Now for the Next Available Course

Subscribe, Innovate, Disrupt: an Insider's Guide to Business

November 8 - December 6, 2020

Length: 4 weeks
Cost: $1195

Application Deadline: Sunday, November 1, 2020

Subscribe, Innovate, Disrupt: an Insider's Guide to Business

December 20, 2020 - January 3, 2021

Length: 2 weeks
Cost: $1195

Application Deadline: Sunday, December 13, 2020

3 Learning Advantages Designed for You

  1. Final Capstone Project

    The course culminates in a special Capstone project that allows you to:

    • Demonstrate what you've learned in this course
    • Get feedback from your mentors on on your work
    • Analyze and find ways to innovate and disrupt
    • Use any media you prefer: text, video, photography, PowerPoint
  2. Mentoring

    You’ll receive guidance from a Wake Forest mentor through online group sessions. Mentors provide support and answer questions to deepen your learning experience. You can expect:

    • Encouragement and direction on all assignments
    • Inspiration, motivation and confidence to help you succeed
    • Brainstorming and ideation help as you prepare for your final Capstone project
  3. Flexible Learning

    • 100% online, works with your schedule
    • 30 hours of total asynchronous instruction and course work, including engaging multimedia, simulations, and curated assignments for which you will receive guidance and support
    • Online sessions with your Wake Forest Course Mentors
    • Meet fellow students from around the world

Meet Your Online Immersion Faculty Member

Dr. Dan Fogel

Dr. Dan Fogel, CEO, Founder SP3, Founder and Former Director: Graduate Programs in Sustainability, Wake Forest College

Dr. Fogel specializes in strategic management, especially innovation processes in firms, including those located in emerging and transition industries. His publications include six books and several research articles on organizational topics. He has worked as a consultant with such organizations as General Electric, Motorola (Brazil), Lockheed Martin, Lucent (Brazil), TESS (Brazil), AT&T and Bank of America. His awards include research grants and several Teacher of the Year awards, a Fulbright Scholarship to Brazil, the 1988 Yoder-Heneman Award, and several times the Distinguished Professor Award.

Meet the Mentors



I am a senior studying business at Wake Forest University with a focus on the global nature of business. I am from Boston originally, but will be soon moving to San Francisco to begin a career in Technology. I love learning about companies and understanding how they keep a competitive edge. I can't wait to meet you and learn what you are interested in!



I am a senior Business and Enterprise Management major and Journalism minor at Wake Forest University. Here on campus I have been involved with our student newspaper, the Old Gold and Black, FBLA, and greek life. Next year, I will be doing financial consulting in New York City for FTI Consulting.


I am a senior at Wake Forest University from Raleigh, NC. I am majoring in Business and Enterprise Management with a concentration in marketing and a minor in statistics. I currently tutor high school students in AP Statistics and am excited to be a mentor!

How to Apply:

Student at desk

It’s easy. No transcripts or letters of recommendation are required. Our application will ask you to provide the following:

  1. Basic contact information for you and your parent or guardian.
  2. Why you wish to take this course.
  3. You can tell your story through writing, video, photos — any media you prefer.

Begin the guided process. It should take only a few minutes of your time to answer the questions.

Begin the guided process

Want to know more?

Sign up for more information and we’ll be in touch.


Our application process is easy. You can expect a prompt decision.

Apply Now

Frequently Asked Questions

How will you be graded? What are assignments like? How much time do you get to turn around a project? When do you find out if you’re accepted?

Answers to your questions here

Want to study on campus?

Wake Forest University offers a variety of Summer Immersion Courses on campus that allow high school students to explore their interests and experience being taught by our professors.

Learn More About Summer Immersion